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In recent years, management accounting has played an increasingly important role in corporate financial management activities. To address the growing demand for refined management in Chinese enterprises, the 2016 "China Management Accounting Informatization Forum," hosted by the Chinese Association of Chief Financial Officers (CACFO) and its Informatization Branch, was held in Beijing on November 4. Beijing Intcube Technology Co., Ltd. (hereinafter referred to as "Intcube"), as a key promoter of management accounting informatization in China, was invited to participate in the event.

This forum was the first national conference focused on management accounting informatization and received significant attention from various sectors. Attendees included relevant leaders from industry associations such as the Chinese Association of Chief Financial Officers, as well as over 150 representatives from enterprises and institutions, including the Postal Savings Bank of China Head Office, China Building Materials Academy, Datang Telecom Technology & Industry Group, AVIC Capital Holding Co., Ltd., China Chemical Geology and Mine Bureau, Li Xin Certified Public Accountants, and Shandong University of Finance and Economics. The event also featured many leading domestic informatization service providers.
The rapid development of "Internet+" has introduced new application models for management accounting in enterprises and institutions. Management accounting informatization is in its nascent stage and is poised to play a significant role in corporate management processes. Its importance is increasingly recognized at the national level. At the forum, industry association professionals shared national policy recommendations and requirements for management accounting informatization, providing new ideas and perspectives on how enterprises and institutions can improve their management accounting informatization capabilities. Meanwhile, participating informatization service providers offered targeted solutions to common challenges faced by enterprises and institutions during the implementation of management accounting informatization, such as big data and management accounting, financial shared service center construction, support systems for Amoeba management, and financial information security.

The forum also provided opportunities for management accounting informatization service providers to explore business prospects. Intcube showcased its core products, including enterprise performance management software and comprehensive budgeting software. For a long time, Intcube has focused on providing enterprises with various products and consulting implementation services for informatization management. To meet the needs of enterprise accounting informatization management, the company has equipped itself with a professional hundred-person R&D team dedicated to management accounting software. With self-developed multidimensional databases and independent rule control engines, Intcube offers configurable platform products with technical advantages such as flexible configuration of accounting documents, customizable approval processes, and customizable management accounting report formats. These capabilities effectively improve the efficiency of management accounting, assist enterprise managers at all levels in planning and controlling daily economic activities, support decision-makers in making specialized decisions, and facilitate the implementation of management accounting informatization. Intcube's excellent and mature products and solutions attracted active attention and inquiries from attendees, and the company's sales and marketing staff provided patient and detailed answers to various questions raised.
In the afternoon of the forum, at a specially arranged "Comprehensive Budgeting + Cost Control Solutions" supply-demand matching session, Intcube representatives engaged in in-depth communication with clients. Through live system demonstrations and explanations, they detailed Intcube's product features, case studies, and solutions. They also discussed pain points and related needs encountered in management accounting work with potential clients. The matching session allowed both supply and demand sides to gain a deeper understanding, expand their networks, and showcase Intcube's corporate strength and brand image, receiving warm welcomes from representatives of all parties.
Through this conference, Intcube gained further insights into the current status and development opportunities of management accounting informatization in China. In the future, Intcube will continue to increase investment in the R&D and innovation of management accounting software, provide customers with higher-quality products and services, and collaborate with all stakeholders to promote the rapid development of management accounting informatization in China.